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Newsroom Confidential Sampler
This one-day workshop, held monthly in Denver,
Colorado, and outlines the broad principles of Newsroom Confidential. Explained
will be the products and services offered by TJFR Group that help facilitate
media relations excellence. The workshop is held in our corporate training facilities from 8:30 a.m. until 5:00 p.m.
The cost for the Sampler workshop is only $225. Registration and payment must be received in advance. Seats are limited.
Upcoming dates and
registration.
Upcoming dates:
 | July 23, 2003 |
Sampler Course Outline --
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Debunking the myths surrounding journalists and news organizations. |
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Exercise: Benchmarking. What is your media relations IQ? |
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Media targeting. Pick a journalist, editor or TV producer you want to "win over." |
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Write a pitch letter to your target journalist. This will serve as a benchmark. We'll rewrite this letter after learning more about journalists and your target journalist in particular. |
Understand the 3 levels of "truth" about news.
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What the journalists will say publicly.
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What the journalists will confide privately.
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What the journalists don't even recognize about themselves.
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The real definition of news (not what they taught in journalism schools) |
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Which "masters" do journalists really serve and in what order of importance? |
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Every journalist has his/her price. What is it? |
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Top 16 reasons why journalists respond positively to an unsolicited placement pitch. |
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The Newsroom Confidential Yardstick. A brutally honest evaluation of how you and your company measure up when it comes to newsworthiness? And what to do about it if you don't compare well to other companies. |
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Hidden media relations assets. You and your company are more than the products your make or the services you provide. See what other assets you have that are of value to journalists? |
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Problem solving. Each participant can present his/her PR headaches to the group for discussion. Workshop presenter Dean Rotbart will make specific recommendations for overcoming your media relationsβ hurdles. |
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Review: The 10 causes of public relations failure. |
Conclusion
Source Materials:
Exclusive, proprietary video interviews with the nation's leading business journalists.
Exclusive, proprietary results of surveys taken of hundreds of influential journalists.
Access to in-depth dossiers on more than 5,000 top editors and reporters.
Workshop Materials:
The Newsroom Confidential manual featuring proven strategies for media relations success as well as practical tools for improving your media relations effectiveness.
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