Joseph Nocera

This editor at large for Fortune has written some of the best magazine pieces on business of his generation. He is one of the most prominent practitioners of the literary writing style encouraged by John W. Huey Jr., managing editor.

Mr. Nocera, 47, spends months researching, writing and developing his stories. For a 1997 piece on securities analysts, Mr. Nocera conducted about 25 interviews, many in person, simply to decide which analysts to cover. From there, he spent most of a summer with each of the final four and with Intel, the company they followed.

Mr. Nocera writes like a novelist, with a sense of character, plot and timing. "I view myself fundamentally as a storyteller," he says.

His training comes from Texas Monthly magazine, in which his first business story (it was 15,000 words) ran in 1982. "(I learned) to structure in such a way that every section ends with you sitting at the edge of your seat. That's how I view business storytelling," he says.

Mr. Nocera won two Gerald Loeb (1993, 1996) and three Hancock (1983, 1984, 1991) awards.

Before Fortune, Mr. Nocera wrote the "Profit Motive" column for GQ and Esquire. As a free-lance writer, he has contributed to The Wall Street Journal, Newsweek, The New York Times and Washington Monthly. His acclaimed book, "A Piece of the Action; How the Middle Class Joined the Money Class," was published in 1994.

In 1998, he began writing a regular column for Money magazine.

He wrote an appreciation for John Brooks.

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